The Story
Tibo is a French founder who has built not one, but FOUR separate SaaS products each doing over $100,000 MRR. His portfolio includes Revid.ai (AI video creation, $400K/mo), Outrank (SEO tool, $200K/mo), SuperX (X/Twitter growth, $13K/mo), Postsyncer (multi-platform posting, $1.5K/mo), and Feather (Notion-to-blog, $10K/mo).
Combined, his products generate around $700K/month with 50,000 paying customers and 20% month-over-month growth for 6+ months straight.
Tibo previously built and sold Tweet Hunter and Tapio for $8 million. But what makes him different isn't just his success - it's his systematic approach. He failed for 5 years before figuring out the one big thing most builders get wrong: they stay in their cave coding instead of talking to customers.
His philosophy: "People who can build software are often the most shy people. The entire framework is about doing the hard things that feel uncomfortable - talking to people every day to understand their true pain."
Key Insights
The One Big Thing
- •Builders love adding features because it's comfortable
- •What they DON'T do is talk to people - the hard, uncomfortable thing
- •Success comes from deeply understanding user pain through daily conversations
Why Portfolio Strategy?
- •Fear of AI disruption (OpenAI could kill any single product overnight)
- •When Elon took over X, it almost killed Tweet Hunter at $200K/month
- •Multiple products = resilience for family and company
12-Step SaaS Playbook
Product-Market Fit (Steps 1-8):
- •Build MVP in days/weeks - Use no-code, boilerplates, take shortcuts. 90% failure rate means you can't spend a year on each idea
- •Find 5-10 relevant people - Not your mom, but actual target users
- •Build true relationships - Understand their life, pain, and workflow deeply
- •Talk to them every day - Look for recurring usage patterns
- •Understand ultimate goals - How far can you help them? 10x or 100x the value
- •Fix users' problems, not yours - Be the user of your own product
- •Iterate constantly - Maintain relationships, stay active on socials
- •Repeat until they can't live without it - Don't go broad too soon, focus on retention
Distribution (Steps 9-12):
- •Go broad - Try many acquisition channels, see what works
- •Become a media company - Create content engine (socials, SEO, or paid)
- •Do sustainable things - SEO, ads, affiliations that can scale
- •Scale what works, kill what doesn't - Double down on 1-2 winning channels
Tech Stack
- •Various depending on product
- •Direct Twitter DMs for support (until $10K MRR)
- •Heavy focus on SEO and content
Resources
- •Follow Tibo: https://x.com/tibo_maker