The Story
Steph France demonstrates the Gold Mining Framework - a systematic approach to finding million-dollar business ideas using AI. In 45 minutes, you can go from nothing to a validated business idea with a complete landing page, without writing code or copy.
As Steph explains: "The human brain is not wired to come up with a good business idea. Ego, bias, and overthinking often gets in the way. So, what if you could outsource the whole process to AI?"
The Framework Overview
"Six tools, five prompts, 45 minutes. We'll go from nothing to a potential million-dollar business idea and a complete landing page to go with it without writing a single line of code or copy."
Step 1: Find a Market to Explore
"The idea is to start with what you have some edge or what you are interested in within the three core markets which are health, wealth and relationship - which are markets where for sure people are okay to spend money. So you are already reducing the risk."
Using the Market Idea Expander Prompt
"If you put a subniche, any subniche or subcategory, it will continue to expand in the category you want to dig into."
"Markdown is a language that needs to be used as much as possible when we talk with LLMs. Instead of just copy and paste, it works as well, but it's really better if we copy as markdown. So we keep the structure of the prompt."
"I tend to prefer working with Claude for different reasons. The first is that I think it's the most human-like LLM. The copywriting is good and there is more emotion in the copywriting."
Step 2: Validate Demand
"When we first pick a market, we don't know if it's a good market to go in. We use Google as well as a Chrome extension which is Keywords Everywhere to quickly find the volume of search and all related keywords."
Using Google Trends
"We use Google Trends which is one of the best tools to use when it comes to market research to know if we have a trending market or at least a stable market."
"Here we are not talking about all the AI huge trends that go up and down and the tool comes up and it dies 3 months after. Here we are talking about human needs. Society changes that create needs that are growing and growing and growing and those markets are big."
Step 3: Gather Data from Reddit
"We want to find where are the people talking about their frustrations, their pain about the topic specifically and the best mine we actually have is Reddit."
"Reddit is literally the place on the internet where the world is talking and the world is sharing their problems because there is this anonymous kind of mindset and long conversation on Reddit that makes it a real gold mine when it comes to finding customer pain points."
Advanced Google Search for Reddit
"We go on Google to find Reddit threads. But we will use a special query with advanced search on Google to surface the Reddit threads where people are talking about their problem, expressing their pain."
Step 4: Process the Data with AI
"We have three major prompts that we are going to use one after the other."
Pain Point Extractor
"The first one will extract all the pain points and refine them. So we have different categories and we have quotes from the people attached to the specific pain point."
"The cool thing is we have quotes from the conversation that are related to this pain point. Those are deep conversations and they are all related to this specific pain point."
Market Gap Generator
"The Market Gap Generator will take all those pain points and a framework which includes new paradigm, new technology, differentiation - basically how to find good business ideas in a saturated market, which like every market is saturated."
Landing Page Prompt Creator
"When we pick a business idea, we have the Landing Page Prompt Creator which will take all the learnings we have, the business idea we want to create, and transform it into prompts that we are going to use in Lovable to create our landing page."
Step 5: Create Landing Page with Lovable
"This prompt is basically made from research specifically on Lovable, the tool that allows you to create apps very fast. The research went out there on the internet and looked for all the best practices to create prompts for Lovable as well as all the documentation about Lovable."
The Result
"This is a landing page for a co-parenting app. The landing page was created only with this framework A to Z. And if you have some knowledge in marketing, you can see that this is really good marketing copy."
"This landing page was created in an hour. And before starting the process, I had absolutely no idea about any problem in this niche."
"The cool thing is that it takes all the pain points, all the wording from the people in this industry and puts them in the landing page. So it's literally telling the customer their pain point in their own language."
Tools Used
- •Claude (most human-like LLM)
- •Google Trends
- •Keywords Everywhere (Chrome extension)
- •Reddit (via Google advanced search)
- •Lovable (landing page builder)
- •Markdown formatting for prompts
The AI Prompts
- •Market Idea Expander - expand into subniches
- •Pain Point Extractor - extract and categorize pain points with quotes
- •Market Gap Generator - generate business ideas using differentiation frameworks
- •Landing Page Prompt Creator - create Lovable-optimized prompts
Next Steps After the Framework
"Even though you have the perfect landing page with the perfect copy for a very specific problem in a trendy market, going from there to having the business, having an app running is still a lot of work."
"Before you go into that, you can validate again. I love to use quizzes. You simply tell people, show the page and then on the page there is a popup that says 'Thank you for being here. The app is in development right now. Would you mind answering a few questions?'"
"You ask a few questions and you say, 'Do you want us to let you know when the app is out there?' Most people would say yes. And then you have a list."
Resources
- •Framework available for free
- •Follow Steph France on YouTube