The Story
George built Wrestle AI - a mobile app that uses AI to analyze wrestling matches and provide personalized training feedback. Users can record their wrestling sessions, and the AI breaks down their technique, identifies weaknesses, and suggests specific drills to improve. It's like having a wrestling coach in your pocket.
What makes George's story remarkable is that he's just 18 years old and doesn't know how to code.
At 15, George had a dream of building a social app. He spent all his savings hiring dev agencies, and after 1.5 years of development, the app flopped completely. He had to work at TJ Maxx just to recover financially.
Then he discovered "vibe coding" - using AI tools like Rork to build apps by describing what you want in plain English. In just one month, George went from idea to a live app in the App Store. He hired one developer on Fiverr for $250 to handle payments and authentication - everything else was vibe-coded.
George's key insight is the "gotcha moment" - every app needs that one feature that makes someone stop scrolling and say "whoa." For Wrestle AI, it's seeing the AI analyze your actual wrestling footage in real-time. He tested this theory: another app he launched with a 1M follower influencer got only 100 downloads from 1.8M impressions. Wrestle AI, with its novel gotcha moment, converted way better from similar impressions.
The app now generates $17K/month through aggressive influencer marketing - George DMs 100 people a day and negotiates deals based on view guarantees.
Key Insights
Background
- •At 15, spent all savings on a social app that failed (took 1.5 years with dev agencies)
- •Had to work at TJ Maxx to recover
- •Discovered Rork (vibe coding platform) and built Wrestle AI in ~1 month
- •Hired one developer on Fiverr ($250) for payments and authentication
The "Gotcha Moment" Philosophy
- •Every app needs a moment that stops someone from scrolling
- •Three pillars: Uniqueness, Helpfulness, Gotcha Moment
- •Launched another app with 1M follower influencer - got 100 downloads from 1.8M impressions
- •Wrestle AI (novel idea) converted way better from similar impressions
App Stats
- •$17K/month ($8K monthly subs, rest yearly)
- •17,000 downloads
- •2 million+ social media impressions
- •Launched September 26, 2025
6-Step Vibe Coding Process
- •The Idea:
- •Must have uniqueness (catches eyes)
- •Must have helpfulness (stickiness)
- •Must have gotcha moment (stops scrolling)
- •Design the app:
- •Answer: Who is it for? What UI fits them?
- •Build framework first, then functionality
- •Think: How could users organically share?
- •Build core functionality:
- •Set aside a week to prompt Rork morning to night
- •Learn Supabase, integrate external APIs
- •Use ChatGPT as your advisor for errors
- •Onboarding (second most important):
- •Copy what already works (study Opal, Cali, etc.)
- •Formula: Educate → Personalize → Create FOMO → Show gotcha moment before paywall
- •Longer onboarding = sunk cost fallacy = more conversions
- •Hire out what you don't know:
- •Sell them on your vision
- •Start with small tasks, expand if they excel
- •"AI is the great equalizer of education"
- •Expand past vibe coding:
- •After 5K/month, invest in product quality
- •Don't take money out until 100K MRR
Influencer Marketing Playbook
- •DM 100 people a day when starting out
- •First words: "Paid promo?" - Influencers skip DMs that don't mention money
- •Bot your personal Instagram + pay for verification for credibility
- •Get on the phone - Negotiating is 1000x easier on calls
- •Close the deal:
- •20-50% upfront for 4-5 videos
- •View guarantee based on $2-5 CPM
- •Example: 25K avg views → offer $225 for 100K view guarantee
Tech Stack
- •Rork (vibe coding platform, $25/month)
- •Supabase (backend, $30/month)
- •OpenAI (AI inference, $40-60/month)
- •ChatGPT Premium ($20/month)
Resources
- •Follow George: https://x.com/GeorgeLampro20
- •iOS Bootcamp: https://build.starterstory.com/build/the-ios-bootcamp