The Story
Kelechi built Social Wizard and another app that together generated $1.5M in revenue. His secret? Targeting streamers and content creators - a market with money to spend and constant need for growth tools.
Kelechi's background is in the streaming world. He understood that streamers are essentially small business owners who need tools to grow their audience, engage viewers, and monetize their content. But most tools were either too expensive or too complicated.
Social Wizard helps streamers grow their social media presence by automating content repurposing, scheduling posts, and analyzing what works. The key insight: streamers create hours of content daily but struggle to turn that into social media growth.
The distribution strategy was genius. Instead of traditional marketing, Kelechi partnered with mid-tier streamers who would showcase the tool to their audiences. Streamers trust other streamers - so recommendations converted incredibly well.
Key Insights
Why Streamers as a Market
- •They have disposable income (from donations, subs, sponsorships)
- •They're always looking for growth tools
- •They're vocal - good products get recommended
- •They create content that can feature your product naturally
The Streamer Distribution Strategy
- •Partner with mid-tier streamers (1K-10K viewers)
- •Offer free access in exchange for honest reviews
- •Streamers showcase tools naturally during streams
- •Viewers see the tool in action and convert
Building for Creators
- •Solve time problems - creators are always busy
- •Automate repetitive tasks
- •Show clear ROI (more followers, more engagement)
- •Make it dead simple - creators aren't technical
Creator Tool Playbook
- •Immerse yourself in the community - Understand creator pain points firsthand
- •Build for a specific creator type - Streamers, YouTubers, TikTokers have different needs
- •Solve one problem extremely well - Don't try to be an all-in-one platform
- •Partner with creators for distribution - They're your best marketers
- •Offer generous free tiers - Creators talk, and free users become paid users
- •Listen and iterate fast - Creator needs change quickly
Tech Stack
- •React (web app)
- •Node.js (backend)
- •PostgreSQL (database)
- •Various social media APIs
- •Stripe (payments)
Resources
- •Follow Kelechi: https://x.com/kaboratech
- •Social Wizard: https://socialwizard.app/